Keyword Analysis and Research for Targeted Keyword Selection

Keyword analysis and research for keyword selection is crucial to a successful search engine placement campaign. Before we even begin modifying your website titles, meta-tags, optimizing HTML, writing content, etc., etc., a list of keywords relevant to your business is finalized.

Keyword selection is a crucial part of promoting your website to the search engines because all subsequent work we carry out stems from this all-important list.

Your chosen keywords dictate how the rest of your search engine positioning campaign will work.

Targeted Keywords

We work hard to help you compile a list of targeted keywords that will bring targeted traffic to your site. 'Targeted keywords' are words, or more specifically, phrases that people searching for your type of products or services are likely to enter into the search engines.

More and more, people are searching using specific keyword phrases. This means it is better for you to have a list of keywords that focuses more on detailed phrases than generic ones. Also, the more specific the keyword, the less competition your website will be up against.

To give you an idea of what targeted keywords are, imagine your website sells homemade chocolate chip cookies. Obviously you would want your site to be found for 'homemade chocolate chip cookies', 'homemade chocolate cookies', 'chocolate chip cookies', and 'chocolate cookies'. You might come to us requesting placement for 'cookies' but we would advise against this because 'cookies' is too broad. Doing a search for 'cookies' will return results for websites that have recipes, sell all kinds of cookies, provide information about the internet cookies on your computer, and so on. In fact, at the time of writing, on the first page of a search for 'cookies' at Google only one of the results was related to cookies of the edible kind. This site was positioned at number 8!! There were almost 14 million results for 'cookies' which is a huge amount of competition.

So you can see that....

.... proper keyword analysis and keyword research is essential for a keyword selection process that will lead to an effective search engine placement campaign.

Keyword Selection Process

The first thing we ask of you is a list of keywords you think people should find your site for. We then carry out our own keyword analysis research on your list and present you with a revised version.

When researching keywords to add to the selection, the first thing we do is read through your pages picking up keywords we think might be worth targeting. By going through your website and talking with you, we are able to get a clearer understanding of what your business is about. This helps us come up with even more keywords. We then research the keywords on our lists using tools such as the one provided at Wordtracker.com. They suggest related keywords based on what people have been searching for in the search engines and directories. We also look at your competition and analyze what they are optimizing for AND what they aren't.

Considering our 'homemade chocolate chip cookies' example above, if you were selling your product internationally, we would recommend targeting keyword phrases that include 'biscuits' as well as 'cookies'.

When you are building your keyword selection list, we strongly recommend choosing phrases of at least two words, preferably three. Always ask yourself whether your keywords are relevant and used in your website content.

Clearly, professional keyword selection is an essential part of our complete search engine placement services.