Search Engine Positioning Strategies

Successful search engine positioning solutions must be based on a number of factors that all work together to portray your website as an authority in its field.

The word 'portray' was used in the statement above because no search engine or directory is perfect. There are sites that trick search engines into giving them high positions for searches they don't deserve to be found for. These sites are able to achieve such positions because their image has been inflated purely to gain higher positions through spamming techniques. GCT-Search-Engine-Placement does not agree with such practices.

The search engine positioning team at GCT works hard to ensure your website gets the positioning it deserves in the important search engines and directories. Your website is unique but we promote all websites to the search engines using the following basic strategies:

• Targeted Keyword Selection
• Website Optimization
• Link Popularity Building
• Competition Analysis

Targeted Keyword Selection

Before we begin modifying your website titles, meta-tags, optimizing HTML, writing content, etc., etc., a list of keywords relevant to your business is finalized. These keywords dictate how the rest of your search engine positioning campaign will work. Learn more about our keyword selection process and why it is vital to your positioning campaign.
» keyword analysis

Website Optimization

This is the most technical part of your successful search engine positioning campaign. We analyze the current state of your site and make adjustments to titles, meta-tags, HTML code, site structure / design, written content, and more. We understand this sounds a little worrying because naturally you will be nervous about strangers changing your site. We work hard with you to ensure we aren't imposing. Reading more about our website optimization process will put your mind at rest.
» website optimization

Link Popularity Building

This is an off-site process of promoting your website and is often crucial in gaining top 5 to top 10 search engine positioning for your competitive keywords. Link popularity is an important factor that search engines take into consideration because they see links from other sites to yours as a kind of 'recommendation'. Read about our link popularity strategies and how they will help your website's search engine positioning.
» link popularity building

Competition Analysis

It is always important to monitor your competition to see how your site can do better. At GCT we analyze your competition's websites to understand why they have better positioning than yours so that we can beat them for you.
» analyzing your competition

Throughout our time working with you, we strive to provide a successful and long lasting search engine positioning campaign which will bring targeted traffic to your site that is ready to turn into business for you.