importance of Chinese search engine optimization
Now your Website has been translated into Chinese,
you need to make sure it is found by the Chinese speaking world!!
- by Adam Zahler
In this article I will introduce you to
Search Engine Optimization, why your Chinese website needs it, and
how your business will benefit from it in the Chinese speaking markets.
PART 1: What is Search Engine Optimization?
Search Engine Optimization, or SEO, is an
essential process that enables your website to be found in top search
engine positions for keyword searches relevant to your services. With
successful SEO, your site will be found in major search engines like
Google, MSN, AltaVista, ad others for your chosen keyword phrases.
Of course most Chinese speakers do not use
Google, MSN, AltaVista, etc. as you do. There are Chinese versions of
these search engines as well as others that work with Chinese characters.
Many of these Chinese search engines do not have English versions. This
article will introduce you to the important Chinese search engines later.
Search engine optimization is often referred
to as search engine positioning, search engine ranking, website positioning,
website ranking, website optimization,... and so on. This is rather
confusing as these terms actually refer to elements that work together
to get high positions for your website in the important search engines.
These main elements that make up a successful optimization campaign
include the following (this is not a complete list - there is a lot
more involved. This is just an introduction):
- Improvement of website design/structure for the search
engines
- Modification of page code including title and meta
tags
- Submissions to search engines and directories
- Acquiring links from other sites
- Improvement to website copy for the search engines
(an visitors)
I am not going to go into any more detail
about search engine optimization processes, strategies, etc. right now
because much of the background information you need is on this site.
The second part of this article will help
you understand why your Chinese website will need Chinese search engine
optimization:
