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Website Optimization Services
Website Optimization is the most technical part of your
successful search engine positioning campaign. We analyze the current state of
your site and make adjustments to titles, meta-tags, HTML code, site structure
/ design, written content, and more. These 'adjustments' make up the optimization
of your website.
Our Website Optimization Services include....
As mentioned above, there are a number of aspects we work on with
your site during website optimization. Below are some of the main areas we will
be working on (our website optimization services include all of these as well
as other factors):
- Page <title>
tags
ALL important pages of your site MUST have a title that includes
the keywords that particular page is going to be targeting. Ideally, all pages
of your site should have titles with keywords in them. Often this can mean a lot
of work if the number of pages in a site is in the hundreds or thousands. Usually
we confirm the number of pages we will work on depending on which of our website
optimization services you choose.
- Meta tags
There are only really two meta tags required in the <head>; the description
meta tag (<meta name="description"
content="">), and the keywords meta tag (<meta
name="keywords" content="">). Again, all important
pages should include these two meta tags. Although search engines are considering
meta tags to be less and less important, they are still included in our website
optimization services because they can make a difference.
- Website copy optimization
For a website to get high positions, it is important that its pages have keyword-rich
text the search engines can index. In other words, each optimized page should
have enough plain text content that uses your chosen keywords. Of course, the
proportion of keywords (known as keyword density - see our SEO Glossary)
in your copy shouldn't be too high otherwise it will be seen as spam. Working
on keyword density has proved to be a crucial part of website optimization. There
are a number of creative ways we can use to help make your site copy more keyword-rich.
- Website design optimization
Most likely we will find aspects of your website design/structure that are hurting
you in terms of search engine positions. Often, a site is designed very well but
not with search engines in mind. Our website optimization specialists will make
recommendations on changes that will play a large part in gaining the high positions
you are looking for.
- And more....
We understand that a lot of the work described above may sound
a little (or possibly very) worrying because naturally you will be nervous about
strangers changing your site. We work hard with you to ensure we aren't imposing.
We have been optimizing websites for some time now and all of our processes and
recommendations are based on our successes.
In the end, our aim is to get your site found so that you
can generate more business. After all, what is the use of having a website if
it is not found?
You can visit our SEO Glossary where you will find definitions
and explanations of the website optimization and search engine placement language
that we use on this and any other page of our website.
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